With a distinctive bottle taste, Sriracha has gone from an unpronounceable challenge to a staple sauce for many Americans. In the U.S. alone, $60 million worth of the sauce was sold last year alone.
But it wasn’t always such a prevalent item on store shelves. David Tran, the man responsible for popularizing the hot sauce, had a long journey beforehand:
When North Vietnam’s communists took power in South Vietnam, Tran, a major in the South Vietnamese army, fled with his family to the U.S. After settling in Los Angeles, Tran couldn’t find a job — or a hot sauce to his liking.
So he made his own by hand in a bucket, bottled it and drove it to customers in a van. He named his company Huy Fong Foods after the Taiwanese freighter that carried him out of Vietnam.
…as long as we are busting at the seams of our own too small lives, as long as we are holding ourselves up to expectations that no healthy human being could achieve, as long as we deny our own suffering, we will be unable to see our vast interconnection with the suffering of the world. After all, in our incessant self-critique there is a myopia.
- Courtney E. Martin “Confront the Superwoman Mystique” (….couldn’t have said it better myself)